The Hale County seat, Plainview was founded in 1887 and named for its magnificent view of the plains. Recreational facilities include an 18-hole golf course. Excellent antique shopping is available in the historic downtown area. It is the home of Wayland Baptist University.
Events include the KKYN/Bar None Rodeo and Fiesta Campesina in July, Cinco De Mayo in May, Cowboy Days held the second Saturday in September, and Diez y Seis in September.