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Dates:
September 12, 2026
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Location:
Rueggenbach Brewing Co
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Time:
Sept. 12 Primary Audiences • Families and regional travelers • Craft beer and Oktoberfest enthusiasts • Cultural tourism and festival-goers
The brick streets of downtown Marshall transform into a Bavarian-style festival village for Rüeggenfest, East Texas’ own Oktoberfest-inspired celebration, where small-town Texas hospitality meets Old-World tradition. The festival fills the heart of Marshall with craft beer, live music, artisan vendors, traditional games, family activities, and the aromas of smoked meats, pretzels, and fresh-baked pastries drifting through the streets. The biergarten has German-inspired lagers, seasonal festival beers, and special one-day releases brewed exclusively for the event. Expect stein-holding competitions, yodeling, costume contests, dachshund races, shopping, demonstrations, a kids area, and food vendors.
