Alice was named after the daughter of Capt. Richard King, who established the King Ranch. The Beefmaster cattle breed was developed here. Alice was named the birthplace of Tejano music by the Texas Legislature. Eleven city parks offer sports fields, swimming pools and an 18-hole municipal golf course. Hunters seek white-tailed deer, javelina, wild turkey, quail and dove. Events include the Cinco de Mayo Celebration in May, Barbecue Turkey Throwdown Cook-off in August and Jim Wells County Fair in October.