Amarillo’s sunlit plains and eclectic charm make it a known road trip destination. This vibrant city weaves together natural wonders, bold art, hearty flavors, and rich history, inviting travelers to linger on their journeys. Dive into these five iconic spots and get to know the heart of the Texas Panhandle.

Route 66-Sixth Street Historic District

The U.S. Route 66-Sixth Street Historic District in Amarillo captures the nostalgia of “America’s Mother Road,” a cultural icon and vital transportation artery since 1926. As the highway nears its centennial, this district honors its enduring legacy of freedom and adventure. Once the heart of local life, it has transformed into a vibrant haven of art galleries, antique shops, and cozy bars—all nestled in timeless buildings. Step back in time as you stroll the sidewalks, hunt for vintage treasures, sip craft cocktails in a speakeasy lounge, or soak in the area’s retro vibe at a classic diner nearby.

Palo Duro Canyon

Just beyond Amarillo’s city limits, Palo Duro Canyon unfurls as America’s second-largest canyon, its rugged beauty rivaling most natural wonders. The valley seems to stretch endlessly, with layered cliffs changing color as sunlight dances across them. Wander the trails to connect with the land and you just might spot buffalo grazing in the distance. For a more traditional journey, saddle up for a guided horseback ride through the canyon’s trails or catch a sunset performance of the outdoor musical TEXAS, where history comes alive against a dramatic backdrop. There is nothing like it.

Cadillac Ranch

West of Amarillo along Interstate 40, Cadillac Ranch stands as whimsical shrine to the open road. Ten vintage Cadillacs, buried nose-first in the earth, form an art installation celebrating the golden age of American automobiles. Grab a can of spray paint and leave your mark on this ever-evolving masterpiece, visible from miles away. Snap photos of the vibrant, paint-splattered cars or simply marvel at the quirky ingenuity that makes this stop a must-see for art lovers and road trippers.

The Big Texan Steak Ranch and Brewery

When hunger calls, The Big Texan Steak Ranch and Brewery answers with a Texas-sized welcome. This legendary spot serves up mouthwatering steaks, ribs, and craft brews in a lively, Western-themed setting. Watch daring diners tackle the infamous 72-ounce steak challenge, where finishing in under an hour earns a free meal and local fame. Pair your meal with live music or explore the quirky gift shop packed with Lone Star souvenirs.

Panhandle Plains Museum

South of Amarillo on Interstate 27, the Panhandle-Plains Historical Museum beckons with the rich tapestry of Texas history. As one of the state’s largest historical museums, it showcases artifacts from Native American cultures, pioneer life, and the oil boom era. Wander through immersive exhibits or delve into the art galleries bursting with regional talent. This cultural gem offers a glimpse into the Panhandle’s rugged roots, perfect for history buffs and curious travelers.

Amarillo’s got a way of pulling you in. Hiking Palo Duro at dusk when the light’s just right, leaving a fresh layer of paint at Cadillac Ranch, or cruising Route 66 with your windows down, hands out. This panhandle city is a hub of new experiences, so come kick up some dust and hang awhile, Texas-style.