Falfurrias is Spanish for "heart's delight," the name of a local wildflower. The town became known for its dairy industry after Jersey cattle were brought to the area. Falfurrias Creamery established its reputation for quality products. The decorated Christmas House is open mid-September through March. Santa's Texas Workshop is a year-round Christmas store. Reservations required. (361/325-2068, 800/276-4339,