The town is named for the Hereford cattle breed and Deaf Smith County is known as the "Beef Capital of the World" with more than 3 million head of cattle fed annually in feed yards. The historic Deaf Smith County Courthouse is the only courthouse in Texas built entirely of white Georgia marble. Swimming is offered at the Hereford Aquatic Center. Events include the Pioneer Days Celebration on Memorial Day weekend, July Jubilee in July, Spicer Gripp Memorial Roping in August and Beef Capital of the World "Beef Cook-Off" Challenge in August.