This region was once covered with tall grasses and roaming buffalo, and it was named the Llano Estacado by Spanish explorer Coronado. Today, Lubbock is a thriving, bustling city called the "Hub City." It is a center of commerce, medicine, education and culture for West Texas. It is home to Texas Tech University and is known for its legendary ranching and music heritage, vibrant arts culture and award-winning wineries. Famous events include the National Cowboy Symposium & Celebration, Candlelight at the Ranch, the monthly First Friday Art Trail, and the Lubbock Arts Festival.