Odessa is nestled in the heart of West Texas, midway between Dallas and El Paso. It is part of the Texas Pecos Trails Region. When oil was discovered in the 1920s, Odessa became the headquarters for the vast petroleum industry in the Permian Basin. The Permian Playhouse offers theatrical performances and educational programs. The SandHills Stock Show and Rodeo is held at the Ector County Coliseum. Other events include Fiesta West Texas, Firecracker Fandango, Permian Basin Fair & Exposition, and Starbright Village.