The town developed as a popular fishing village. Lodging choices range from quaint cottages to resort condominiums and beach houses. Fresh seafood shops and restaurants offer a variety of cuisine. Catch the trolley to boutiques and art galleries. Some areas of the beach require a parking permit available at the chamber office and other locations. Group boats provide bay and deep-sea fishing. There also are docking facilities and launching ramps. Fishing tournaments are held from June—September. The Deep Sea Roundup is in July (361/749-5919, Enjoy kayaking, beachcombing, jet skiing, parasailing and surfing. A seaside links-style golf course designed by Arnold Palmer is the Palmilla Beach Resort & Golf Club (361/749-4653, The Whooping Crane Festival is held in February (