This town was named for C.W. Post, the cereal manufacturer who founded the town in 1907 to demonstrate his economic ideas. It was designed to be a center for farmers in a region of giant ranches. From 1910-13, the city was the scene of some of the most elaborate series of experiments in rainmaking ever undertaken in the U.S. Post is on the edge of the Caprock escarpment of the Llano Estacado, the southeastern edge of the Great Plains. It is designated as a Texas Main Street City and a Sustaining City. Historic Main Street is lined with shops in restored buildings. The 1920 Garza Theater was one of the first movie theaters in West Texas to feature silent films. Events include the Post Stampede Rodeo and Parade held in August.